Snapchat users will soon get a few new tools for creating content with popular songs or sounds.
First, the company offers a voice recommendation system for Lenses, its popular augmented reality (AR) filters. Users will be able to discover the sounds other people use with the lens they have applied and add a popular sound to their photos or videos. The feature is now available to US users and is rolling out globally.
Snapchat is also adding a feature that automatically syncs your uploaded photos and videos to the beat of the songs when you make a montage. Users can add anywhere from four to 20 photos and videos; The feature can be useful when creating content based on popular audio or challenges.
Snap is gradually adding more tools as it tries to compete with TikTok with its Spotlight short product. Last fall, the company Introduce the exit mode, a more advanced video editing option for content creators. And to sweeten the deal, the company was offering huge cash payouts to people making popular videos at the time, despite this amount of money. It was cut Several times in the past year.
Snap says 250 million of its users “interact” with augmented reality every day
While TikTok still dominates the short video space, Snapchat is leaning heavily on AR filters that are now a staple of popular content across platforms, including TikTok. In December, Snap announce New ways Lens creators can earn money through digital products that users can buy in the app. Snap says that 250 million of its users “interact with augmented reality” on a daily basis and that nearly two-thirds of users’ submissions to Spotlight use the platform’s editing tools or AR filters.
Snap seems optimistic about AR being the useful source of revenue it needs; company plan to advertise More brands’ AR shopping efforts in the next few months.